Today, Xbox has taken a bark from their usual marketing to unveil the Xbox CosPups to celebrate the coming of the Year of the Dog this Chinese New Year. Taking what mutt have been just an idea, this simply mastiff effort has brought together a collection of playful pups with a knack for cosplay, dressing them up in the themes of some of Xbox’s biggest franchises, such as Gears of War, PlayerUnknown’s Battlegrounds and Sea of Thieves.

The costumes were designed by pawsitively renowned dog fashion designer Roberto Negrini. If the shooting day was ruff, these doggos certainly don’t show it, appearing very photogenic in their appearance as ‘Master Chihuahua, Sea of Fleas, Mutt-cus Fenix, Paw-za and PUG-G’.  Check out the photos below, as well as a video covering the extremely shoot.