Posted November 29, 2019 by David Latham in Feature
 
 

Codemasters Goes Slightly Mad With $30M Acquisition


Codemasters has today announced that they have acquired Project CARS developer Slightly Mad Studios for the cool price of $30 million USD. The company can now add CARS to its already stellar racing line-up of GRID, DIRT, and the official Formula 1 games.

Slightly Mad Studios was known to be working on an unannounced Hollywood blockbuster title as well, which means Codies are going to be in for a very busy 2020 and next-gen console launch period.

We are delighted to bring such an incredible racing game developer to the Codemasters family, and this unequivocally establishes us as a global powerhouse in the development of racing titles,” said Codemasters CEO Frank Sagnier, “We share the same passion and vision and our new partnership will accelerate our growth. With more streaming services coming to market and the next generation of games consoles due in 2020, this is the perfect time for Codemasters to take its next step.

Slightly Mad Studios has just turned 10 and originally developed the Need for Speed Shift games for Electronic Arts until they crowdfunded the first Project CARS in 2015. While Project CARS 3 was confirmed to be in development by Slightly Mad Studios last year, the end product may now end up being quite different under the Codemasters umbrella.

DiRT Rally 2.0

Our combined racing games portfolio is the envy of the industry and this new partnership will enable us to learn from each other, share resources and take advantage of emerging platforms and technology,” Slightly Mad Studios Founder and Chief Executive Ian Bell proclaimed, “My team is excited to be joining Codemasters and we can’t wait to forge a relationship based on creativity, passion and the desire to create new racing experiences that excite and delight our communities.

For more information, head to the official Slightly Mad Studios blog post here.


David Latham

 
David has a Bachelor of Arts (Journalism) from a Group of Eight university, but only uses his very unique set of skills writing about video games. By day he's a stay-at-home dad, by night he's literally Batman. Where does he find the time?